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Head of Affiliate (iGaming – African Market)

BetonGameUganda

12 days ago

Job description

We are launching a new online casino and sports betting brand, focused on the African market, backed by a well-established iGaming holding. We are looking for an experienced and strategic Head of Affiliate to build and lead our affiliate marketing function from scratch .

This is a unique opportunity to take full ownership, drive performance, and shape our growth trajectory in one of the most dynamic markets in the world.

The Role

Build and implement an affiliate acquisition and growth strategy tailored to African regions
Identify, onboard, and manage high-performing affiliate partners across casino and sportsbook verticals
Negotiate partnership models (CPA, RevShare, Hybrid) and define KPIs
Monitor affiliate performance by analyzing traffic quality, ROI, retention, and player value
Ensure transparent reporting, payment accuracy, and partner compliance
Launch initiatives to increase partner engagement and retention
Work closely with product, marketing, and CRM teams to align acquisition efforts with lifecycle and retention strategies

Ideal Profile

Minimum 3 years of experience as a Senior Affiliate Manager or Head of Affiliate in iGaming

Solid understanding of casino and sportsbook verticals

Proven track record in growing affiliate programs from scratch

Excellent negotiation, communication, and partnership management skills

Strong analytical mindset and experience working with performance metrics

Fluent in English (Upper-Intermediate level or higher)

Upper-intermidiate Russian or higher

Experience working with African markets is a plus

What's on Offer?

Leadership Role

Attractive Salary & Benefits

Strong opportunities to progress your career

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Head Of Affiliate Igaming African Market • Uganda

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